OUR STORY

The story of Zhiiva begins deep in the heart of the Siberian Taiga, where towering cedar trees have flourished for centuries. Our founder, raised in this rugged and beautiful region, was immersed in the natural wisdom of the locals who have long understood the powerful secrets of the Siberian cedar. As she grew, she learned how these trees were revered not only for their beauty but for their healing and life-giving properties.

In Siberia, the cedar is known as the "King of Siberia"—a symbol of strength and vitality. The locals, living amidst the harsh extremes of Siberian winters and scorching summers, found that the cedar tree was their ally in preserving their beauty and health. For generations, women in this region maintained radiant, youthful skin by harnessing the power of the cedar's resin and oil. This remarkable oil, extracted from the nuts of the Siberian pine, is among the most luxurious and nutrient-rich oils in the world, brimming with essential fatty acids, antioxidants, and vitamins.

The use of cedar and its resin dates back millennia, intertwined with ancient traditions across various cultures. Sumerian clay tablets, unearthed from the ancient kingdom of Sumer and dating back to 5,000 BC, reveal that cedar needle extracts were used in poultices and compresses for their healing properties. In Babylon, cedar oil was blended into construction materials for temples, ensuring a purified and sacred environment thanks to its antimicrobial effects. Ancient Druids, too, revered the cedar as a "healing tree," its spiritual and physical properties celebrated in their connection to the cosmos. Even the Bible’s Leviticus references cedar multiple times, noting its cleansing and restorative qualities, including its use in treatments for leprosy.

In Siberia, the healing power of cedar became part of everyday life. The first documented uses of cedar resin for health and wellness appeared in the XVII century, as Siberian healers recognized its anti-inflammatory, antiseptic, and restorative properties*. For centuries, this wisdom was passed down, keeping the secret of the Siberian cedar's extraordinary benefits hidden within the region.

* Source: "everyday Features of the XVII Century, 1638: St. John's Wort and Cedar Resin // Russian Antiquity. 1892."

For generations, local women of Siberia— whose heritage blends many cultural influences—have embodied the strength and timeless beauty of the land they inhabit. Their beauty is celebrated not only for its natural elegance but also for its deep connection to the natural world. Living in some of the harshest climates, they have passed down generations of wisdom on how to care for their skin using the natural ingredients provided by the land, particularly the powerful Siberian cedar. Known for their youthful, radiant skin well into their later years, they are living testaments to the longevity and vitality that comes from a life in harmony with nature.

As our founder traveled the world, exploring different cultures and seeking natural alternatives to conventional beauty products, she realized that the world was missing out on a truly remarkable ingredient. No matter where she went, she could not find anything that compared to the healing properties of the Siberian cedar. The extraordinary potential of this natural resource remained largely untapped beyond the remote Siberian Taiga. This long-held wisdom of the Siberian cedar led our founder to create Zhiiva, bringing the powerful benefits of the cedar to the world. This ancient remedy, used by generations of women in Siberia, was now ready to be shared with the global community.

Meet our Founder

We named our serum Zhiiva [ˈʒiːvə], derived from Slavic mythology, where Zhiiva is the Goddess of Life—"She, who brings life." Just as Zhiiva embodies vitality, we believe our serum will bring a new life to your skin. With its powerful, all-natural ingredients sourced from the Siberian Taiga, Zhiiva revitalizes your skin, restoring its natural beauty and resilience.

OUR MISSION

Pure, Organic, and Sustainable.

Zhiiva is not just about beauty; it's about harmony with nature. Our serum is crafted using Siberian pine nut oil, known for its incredible richness in essential fatty acids, antioxidants, and vitamins A, E, and D. These nutrients hydrate, nourish, and restore your skin, protecting it from environmental damage and preserving its natural radiance. We combine this with Siberian pine resin—known as the "immortal spirit of long-living trees"—which has powerful antiseptic properties, working tirelessly to protect and heal your skin. The Siberian Taiga is one of the most ecologically pure places on Earth, and we are proud to bring the purity of this environment directly to your skin. Zhiiva is suitable for all skin types, including sensitive, irritated, and breakout-prone skin. It is a natural, luxurious product that supports not only your beauty but the health of the planet.

Learn more about our ingredients

Our Commitment to the Planet

At Zhiiva, we are committed to more than just skincare. We are committed to preserving the planet that provides us with these extraordinary resources. For every bottle of Zhiiva sold, we plant a tree. This mission is part of our deep commitment to sustainability and giving back to the land that has given us so much. Our brand is built on the values of purity, sustainability, and responsibility. We believe in offering only chemistry-free, organic, and all-natural skincare, with no synthetic chemicals or hidden ingredients. This commitment to sustainability is not just part of our business model—it’s part of our spirit.

Learn more about our Mission

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