"I was born in a small hidden town in the Siberian Taiga. From a young age, I felt connected to nature, spending hours in the forest, collecting pine cones, and enjoying the cedar trees. My family was deeply nature-oriented, and my dad knew everything about the forest’s healing powers.

When I moved to the city, I was excited to try new beauty products, but after using countless creams, serums, and moisturizers—some expensive—my skin didn’t improve. It felt like I was on a cycle, with my skin going into 'withdrawal' whenever I stopped using them. As a music artist, I needed great skin, but it was only getting worse.

During a trip home to Siberia, I shared my frustration with my dad. He laughed and said, “What else did you expect from all those chemicals?” That phrase stuck with me, so I checked the ingredients of my products—none were fully natural. Many were full of toxic chemicals, and many brands didn’t care about the environment or tested on animals.

I realized I wasn’t alone in wanting natural beauty products. So, I went back to my roots, relying on the knowledge passed down by my ancestors. I didn’t need to search for a formula; it was already there, rooted in the traditions I grew up with. After I started using Zhiiva, my skin finally began to feel like it was in balance. I stopped relying on all the other creams and serums that never really worked, and slowly, my skin started to feel healthier and look more radiant.

That’s when I realised I had to share this with others. It wasn’t about selling something, it was about giving people the chance to experience the same change I had—using something pure, something real, something that actually works."